Doctor’s Office Photoshoot in Oxford, Michigan
Creating a professional and approachable brand image is key for healthcare providers aiming to deepen connections and attract new patients. Recently, we had the privilege of working with Dr. Katie Mysen, DNP, of Dr. Katie Mysen & Associates in Oxford, Michigan, on a custom branding photography session tailored to her growing practice. This session was a unique opportunity to highlight her expertise, compassionate approach, and the modern facilities that set her apart.
Understanding Katie’s Vision
Dr. Mysen has over 14 years of experience as a Family Nurse Practitioner and is dedicated to providing high-quality, patient-focused healthcare. Her goal for the branding session was to create imagery that conveys professionalism, warmth, and approachability. She envisioned using these updated visuals on her practice’s website, social media platforms, and marketing materials to attract new patients and enhance her practice’s online presence.
Dr. Mysen also partnered with Lauren Drum of Tympanum Consulting to develop a comprehensive brand strategy. This collaboration ensured that the visuals captured during the session aligned seamlessly with the strategic direction of the practice’s refreshed identity.
Defining the Objectives
The objectives of the session were clear: create a cohesive set of images that would align with her brand values and appeal to current and prospective patients. Dr. Mysen’s key branding words were expert, compassionate, and accessible. She wanted visuals that:
Establish trust and confidence through professional, polished portraits.
Show the modern, welcoming office environment.
Balance professionalism with a warm, approachable demeanor.
Reflect her diverse services, including primary care, IV hydration therapy, mental health medication management, and telemedicine.
Session Highlights
Wardrobe
Dr. Mysen and her business partner, Ashley Weaver, MSN, NP-C, selected outfits that reflected their professionalism while being approachable. Each look complemented the clean, modern aesthetic of the office. This thoughtful wardrobe selection helped convey the balance between professionalism and warmth that is central to their brand.
Props and Settings
We incorporated props such as laptops, medical tools, and office supplies to create dynamic, engaging images that reflect day-to-day operations. The clean, inviting interiors of the office were showcased in detail shots, further reinforcing the high standard of care patients can expect. Each prop was selected to emphasize the cutting-edge nature of the practice while highlighting the personal, hands-on care that Dr. Mysen is known for.
Composition and Framing
Our team focused on creating images that would be versatile for various marketing uses. Hero banner images were designed with ample negative space, perfect for overlaying text on a website. We also captured candid moments of Dr. Mysen and Ashley interacting with each other and their environment, adding a personal touch. This combination of posed and candid shots provided a well-rounded visual portfolio.
Capturing Brand Authenticity
At Two Wild Souls Photography, we believe every brand has a unique story to tell. For Dr. Mysen, that story is about offering personalized care in a supportive, nonjudgmental environment. The branding session emphasized:
Her commitment to excellence: High-quality portraits that exude professionalism.
Approachability and trust: Candid shots that show her interacting naturally in her space.
Modern healthcare: Detailed imagery of the state-of-the-art facilities.
Dr. Mysen’s practice stands out in the Oxford community for its comprehensive approach to healthcare. With services ranging from house calls to weight management programs, the practice offers something for everyone. One patient remarked, "It was the best decision I have made for my health and wellness. Katie is so knowledgeable and she really listens to her patients."
The Final Outcome
The final collection of images beautifully captures Dr. Mysen’s vision. These photos will serve as a key component in strengthening her online brand and attracting new patients seeking compassionate, personalized healthcare. Whether through updated website visuals or social media content, the new imagery will help her practice stand out in the competitive healthcare landscape.
By aligning the visual identity of Dr. Katie Mysen & Associates with the values and quality they embody, this branding refresh is a significant step toward solidifying their reputation as a trusted provider in Oxford and the surrounding areas. The updated brand portfolio will help Dr. Mysen maintain her loyal patient base while attracting new clients seeking high-quality, personalized care.
Ready to Elevate Your Brand?
If you’re ready to tell your story through custom branding photography, we’d love to help you create visuals that resonate with your audience. Visit Two Wild Souls Photography to learn more about how we can bring your brand to life.
